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Health Promotion – Developing Objectives and Goals

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Create goals and objectives

Objectives are general guidelines that explain what you want to achieve. Objectives define strategies or steps to take to attain the identified goal.

A wellness program should’ve a “destination”. Use the results of your surveys and your wellness committee’s mission statement as guides. Consider these ideas –

o  Focus on making medical information and learning resources readily available to staff

o  Focus on group activities so workers can work together to support and encourage healthier life choices

o  Develop a wellness program that is visible to both workers and to your customers

o  Focus on written policies and guidelines

o  Make sure to set goals for your wellness program.

Review Guidelines for Writing Goals.

Health Promotion Program Objectives Should be

Specific – A goal is specific when it provides a description of what will be accomplished. It’ll state exactly what the corporation intends to accomplish.

It ought to be written so that it can be easily and obviously communicated. A specific goal will make it easier for those writing goals and action plans to address the following questions –

o  Who’s to be involved?

o  What is to be accomplished?

o  Where is it to be done?

o  When’s it to be done?

Measurable – A goal is measurable if it’s quantifiable.  To determine if your goal is measurable, ask questions like – How much? How many? How’ll I know when it’s accomplished?

Attainable – You can attain most any goal you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps. Objectives that might have seemed far away and out of reach eventually move closer and become attainable.

Realistic – Realistic, means “do-able.” the goal needs to be realistic for your business and where the business is at the moment.

A goal to take out all the high fat items in the vending machine might not be realistic for your business right now; a better goal would be to substitute some chips, candy bars and pies for pretzels, yogurt and dried fruit.

Timely – In conclusion, a goal must have a timeframe –  for next week, in three months, by age 35. It must have a starting and ending point. It should also have some intermediate points at which progress may be assessed.

Limiting the time in which a goal must be accomplished assists to focus effort toward its achievement. If you don’t set a time, the commitment is too vague. It tends not to happen because you feel you can begin at any time. Without a time limit, there’s no urgency to begin taking action now.


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